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Different worlds, different values
28 August 2013
There is nothing like stepping out of your comfort zone to take an honest look at what matters to consumers now and how this might influence their choices in the near future.
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Forecasting the future: crystal ball or scientific rigour?
25 June 2014
Can research help predict the future? There is certainly a lot of interest in research methods that go beyond the proverbial crystal ball.
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