the esposito research
& strategy blog

Esposito Research & Strategy blog

Without Big Insights, Big Data is only data

Customer experience

Not a week goes by without someone writing about “Big Data”. With wearables such as Fitbits, internet-connected TVs, fridges and cars, 4G smartphones and ubiquitous Apps, there is no doubt that Big Data is happening all around us.

But what is heartening is the increasing consensus that, while Big Data provides the answers to WHAT and HOW, it needs the WHY and WHAT ELSE to build up a complete story.

Insight teams have a unique role to play in adding value to Big Data by going beyond the numbers and injecting some human understanding.

If this sounds like you, do get in touch! We’d love to help you uncover new layers of insights that will make a commercial difference to your business.

Call us to discuss, or email us on

looking ahead

The last 12 months have seen a flurry of new research approaches.

Recruiting online communities via Facebook…Testing online journeys through a sequence of live surveys …Playful formats bringing quantitative surveys to life …Using Fitbit bracelets instead of a health diary …Advanced co-creation with consumers, suppliers and clients IN THE SAME ROOM…Yes, all of these are possible.

New technology is opening up fantastic ways to engage with your audience and find out what makes them tick.

We’re easy to talk to, so if you have so much as the gem of an idea or want to bounce around potential solutions to a business issue, do call us or email